Privacy Notice\

Hopkins Digital Ventures LLC (doing business as Hyperlint.com) (“Hyperlint” or “we,” “us,” “our”) values your privacy. This Privacy Notice (“Notice”) outlines our practices regarding the collection, use, protection, and disclosure of your Personal Information (as defined below) when you use our website, hyperlint.com and its features, functionalities, applications, services, and mobile application (collectively, our “Services”). Our website and Services are collectively referred to as our “Platform.”

Your interaction with our Platform can occur through various means, including computers and mobile devices. This Notice is applicable regardless of the method of access or interaction with our Platform. Depending on your interaction with our Platform, there may be instances where we need to provide you with additional details about our handling of your Personal Information. This might be communicated through notices on our Platform or directly to you. Unless otherwise stated, such additional information will complement the details provided in this Notice.

We urge you to read this Notice thoroughly. Should you prefer that we do not collect, use, or disclose your Personal Information as described in this Notice, please refrain from accessing, using, or interacting with our Platform, or from providing us with your Personal Information. By accessing, using, or interacting with our Platform, you acknowledge and agree to the use of your Personal Information as described in this Notice. For any queries regarding our Personal Information practices in connection with our Platform, please contact us at [email protected].

Personal Information and Other Information We Collect

The primary objectives of collecting Personal Information are to enhance our Platform and facilitate our business operations.

In this Notice, “Personal Information” refers to any data that, either on its own or combined with other information, can identify a specific individual or device. This includes “nonpublic personal information” as defined under the Gramm-Leach-Bliley Act, “protected health information” under the Health and Insurance Portability and Accountability Act of 1996, “Personal Data” as in the EU Data Protection Directive (Directive 95/46/EEC), and “Personal Information” under the Children’s Online Privacy Protection Act of 1998, along with all related rules and regulations. Personal Information can be direct identifiers like a name, or indirect, identifiable in conjunction with other accessible information. Note, unless required by applicable laws, Personal Data excludes publicly available information from government records and any data that has been de-identified or aggregated such that it cannot be used to identify a specific individual.

Categories of Personal Information We Collect

As you access, use, or interact with our Platform, we or third parties on our behalf may collect various categories of Personal Information about you:

Identifiers and Contact Information: This includes your name, aliases, email address, IP addresses, and other similar information.

• Internet and Network Activity Information: Your browsing history on our website, interactions with our Platform, online advertisements, and other related information.
• Transactional Information: Details about your purchases or transactions conducted through our Platform.
• Communication Information: Contents of voicemails, chats, emails, and other similar communication mediums that occur during your interactions with our service.
• Other Provided Information: Any additional information you provide to us directly.

Other Information We Collect

In addition to Personal Information, we or third parties on our behalf may gather certain information about the device you use to interact with our Platform. This is done through the normal functioning of our Platform and the implementation of cookies, pixels, and other web technologies (collectively, “Usage Data”). Usage Data generally does not identify the specific individual using the device and is not typically considered Personal Information under this Notice, unless otherwise required by law. However, if we link Usage Data with other Personal Information or information that can identify you, the linked Usage Data will be treated as Personal Information and used as described in this Notice.

The types of Usage Data we or third parties may collect include:

• Device Information: IP address, general geographic location, operating system, browser type, language preferences, mobile phone number, device identifiers, and other information related to the device used for accessing our Platform.
• Online Interaction Information: Clicked links, viewed pages or screens, access and session times, interactions with emails from us, and other information related to device interactions with our Platform.
• Internet and Network Activity Information: Websites visited, search engine results, and other similar information related to a device’s internet and network activities.
• Automatically Collected Information: Data collected by cookies and other technologies on our Platform.
• Additional Browser or Device Information: Any other information that a browser or device automatically sends when connected to a website or online application.

How We Collect Personal Information

The majority of the Personal Information we collect, either ourselves or via third parties working on our behalf, is obtained directly from you. However, we may also receive Personal Information from third parties as outlined in this Notice.

Directly from You

When you access, use, or interact with our Platform, or when you engage with us in connection with our Platform (such as by requesting information about us), we may request you to provide specific Personal Information.

From Third Parties

We or third parties on our behalf might collect Personal Information about you from various third-party sources. These sources can be online or offline, affiliated entities, our service providers, social media platforms, advertising networks, and other public or commercial sources (“Third Party Sources”). The collection of Personal Information from Third Party Sources can occur in several ways:

• Service Providers: We, or third parties on our behalf, may receive Personal Information about you from service providers who assist us with our Services or the operation of our Platform. These may include, but are not limited to, hosting providers and payment processing services.
• Other Third Parties: We may also obtain Personal Information about you from other third parties. For example, this can include information from other users of our Platform, such as when users import their address books.

It’s important to note that we may integrate the Personal Information and other content and information we receive about you from various sources. This includes, but is not limited to, the Personal Information we collect directly from you and from one or more Third Party Sources.

How and Why We Collect Usage Data

We, along with third parties acting on our behalf, collect Usage Data through various methods. Some of this data, like the IP address of a device accessing our Platform, is essential for providing certain parts of our Platform. Other types of Usage Data, such as which features of our Platform are most popular, assist us in improving and marketing our Platform. Below are the primary methods through which we collect Usage Data in connection with our Platform:

Platform Systems: Our systems automatically record information sent by your browser or device when you visit a website or use an online application. This includes data on how long your device is connected to our Platform and the activities undertaken during that connection.

Cookies: These are small data files stored on the hard drive or other storage of devices accessing our Platform. Cookies aid in improving our Platform and the user experience. We use them to identify popular areas and features and to track Platform usage. We employ both first-party cookies (served directly by us to your device) and third-party cookies (placed by external parties we work with). You can manage cookies and other similar technologies through your internet browser settings, including disabling them. However, disabling cookies may affect the functionality of our Platform.

Advertising and Analytics Vendors: We may engage vendors, such as Google Ads, to serve advertisements on our Platform and elsewhere. These vendors may collect information using cookies, beacons, pixel tags, and other technologies. The collected data may include your IP address, ISP, unique identifiers, and browser usage across various sites and platforms. This information is used for targeted advertising and to better understand your preferences and usage patterns. You can learn more about and opt out of such data collection practices by emailing [email protected].

Other Tracking Technologies: We use web beacons, clear gifs, pixel tags, and similar technologies in emails and on our Platform. These are used for delivering cookies, counting visits, understanding usage, and tracking email engagement metrics.

Analytic Tools: We utilize tools like Google Analytics to understand how our Platform is used. These tools place cookies on your device to generate information about your usage, including your IP address. Google’s privacy practices are outlined in their respective privacy policies, and opt-out options are available at on their website.

We currently do not have a mechanism to respond to “Do Not Track” signals from browsers. We will continue to review our approach to these signals and update our practices as needed.

How We Use Personal Information

We utilize Personal Information for various purposes to manage and enhance our Platform and Services. The primary purposes for which we use Personal Information include:

Non-Marketing Purposes:

• Operating and improving our Platform.
• Verifying your identity.
• Fulfilling our obligations and enforcing rights under contracts between you and us.
• Sending emails for alerts and updates about your interactions with our Platform.
• Conducting statistical or demographic analyses.
• Complying with legal and regulatory requirements.
• Customizing your experience on our Platform.
• Protecting Hyperlint against legal actions or claims.
• Preventing fraud.
• Fulfilling contractual obligations. Cooperating with law enforcement or governmental agencies for investigations, national security, public safety, or other important matters when legally required or when it’s necessary to protect the public interest.
• Other purposes where you authorize or instruct us to use your Personal Information.
• Various business purposes allowed under applicable law.

Marketing Purposes:

We may use Personal Information, independently or with our Marketing Partners, for marketing purposes. This includes notifying you about special promotions, offers, and events via various means, in compliance with applicable laws. We may link Personal Information with other data for these purposes, including data collected through cookies and other tracking technologies to facilitate targeted ads and offers both on and off our Platform. If you prefer not to have your Personal Information used for marketing purposes, you can opt out as described in the “Managing Your Personal Information” section.

We will not use Personal Information for significantly different, unrelated, or incompatible purposes without providing notice.

Use of Anonymized Data:

We may use and disclose aggregated, anonymized, or de-identified information (Anonymized Data) collected in connection with our Platform for any lawful purposes. This usage is not subject to this Notice unless required by applicable laws.

Sharing Personal Information with Third Parties

To operate our Platform and provide our Services, we may share Personal Information with:

• Service Providers: For services such as order fulfillment, marketing, data hosting, payment processing, and fraud protection. We require these providers to protect your Personal Information and limit their use to the purposes for which it was provided.
• Marketing Partners: To facilitate targeted ads, promotions, and offers both on and off our Platform.
• Business Transfers: In events like mergers, acquisitions, bankruptcies, or asset sales, your Personal Information may be transferred or used by third parties. This Notice will apply to such information, except for information collected after such transactions, which may be subject to a new privacy policy.
• Law Enforcement and Legal Compliance: We may disclose Personal Information to government officials, law enforcement, or private parties as necessary for legal compliance, to respond to legal claims, protect our or others’ rights, ensure public or individual safety, or prevent illegal or unethical activities. Additionally, we may share Personal Information with any third party when you provide consent or instruct us to do so.

Third Party Information Collection

In the context of our Platform, third parties may collect information about you. This includes, but is not limited to, the parties and scenarios described in the “How We Collect Usage Data” section. The categories of third parties involved are:

Third Parties with Linked Content: Our Platform may contain links to other websites, applications, or third-party content. We do not endorse these third parties and are not responsible for their content, privacy, or security policies. We encourage you to review the privacy policies of any third-party sites or content you access.

Other Platform Users: Your interactions on our Platform may lead to other users collecting information about you that is publicly available. While our users are governed by our Terms of Service hyperlint.com/terms, we are not liable for the misuse of information, including your Personal Information, by any user. If you suspect misuse of your Personal Information by another user, please contact us at [email protected].

Managing Your Personal Information

We provide several options for managing your Personal Information:

Updates and Corrections: To update or correct your Personal Information, change your preferences, or inquire about our use of your Personal Information, please email us at [email protected].

Opting Out of Marketing Communications: You can opt out of receiving marketing and promotional emails by following the unsubscribe instructions in these emails. The opt-out process may take several days. Note that opting out applies only to marketing communications and not to non-marketing communications related to your interactions with our Platform.

Push Notifications: Depending on your use of the Platform, we may send push notifications. To opt out, you can adjust the settings on your device.

Targeted Advertisements: If you do not wish to have your Personal Information used for targeted advertising, you can opt out by emailing us your request at [email protected]. For third-party targeted advertising, you can opt out via the Network Advertising Initiative (NAI) at [https://www.networkadvertising.org] and the Digital Advertising Alliance at [https://youradchoices.com]. Opting out does not prevent you from seeing ads; they just won’t be targeted based on your Personal Information.

Deletion Requests: You can request the deletion of your Personal Information. Upon verification of your request, we will delete your information from our records and direct our Service Providers to do the same, unless an exception applies. To request deletion, email us at [email protected]. We will inform you if your request is denied and provide the reason.

Protecting Your Personal Information

At Hyperlint, we are dedicated to safeguarding the security of your Personal Information. We employ commercially reasonable measures to protect the Personal Information we collect and use in relation to our Platform. However, it’s important to be aware of the inherent risks associated with transmitting information over the internet and mobile platforms. Despite our efforts to prevent unauthorized access to your Personal Information, we cannot assure the absolute security of any information, including Personal Information, that you disclose online, and such disclosure is done at your own risk.

Retention of Personal Information

We retain the right to keep any Personal Information as long as necessary to: (1) fulfill the purposes for which we collected the Personal Information, and (2) comply with applicable law.

Children’s Privacy

Our Platform is not designed or intended for children under the age of 13. If we become aware that we have collected Personal Information from anyone under 13, we will promptly take steps to delete such information. If you are a parent or guardian and believe your child under 13 has provided us with Personal Information, please contact us at [email protected]. We will endeavor to remove such information from our databases.

California Privacy Rights

If you are a California resident, you have rights under the California Shine the Light Law (California Civil Code Section 1798.83). You can request information about our disclosure of your personal information to third parties for their direct marketing purposes. This includes: (1) categories of personal information disclosed to third parties for their direct marketing in the past year; (2) names and addresses of third parties that received the information; and (3) if the nature of a third party’s business is not clear from their name, examples of the products or services they marketed. This information can be requested annually, free of charge, and will be provided in a standardized form. To make this request, please send a written request to [email protected] with the subject line: “CA Privacy Rights Request.”

Changes and Updates to this Notice

As our practices for protecting your Personal Information and our Services evolve, this Notice may also change. Changes will be effective upon posting, and we will notify you of these changes on our Platform or by email. The date of the last update will be indicated at the top of this Notice. We recommend reviewing this Notice periodically for any updates.

Your continued use of our Platform after changes to this Notice signifies your acknowledgment and acceptance of the use of your Personal Information as described in the updated Notice.

Contact Us

We welcome your inquiries and feedback regarding privacy. Please feel free to email us at [email protected] with any questions or comments you may have about our privacy practices.