Corporate Speak Checker

This rule identifies and flags commonly used corporate jargon and business clichés in text. Its purpose is to promote clearer, more direct communication by avoiding overused phrases that can make writing feel impersonal, vague, or unnecessarily complicated.

Using corporate speak can reduce the effectiveness of communication by:

  • Creating barriers to understanding, especially for readers not familiar with business jargon
  • Making text feel less authentic and more bureaucratic
  • Obscuring the actual meaning behind empty phrases
  • Potentially alienating readers who prefer straightforward communication

Examples

The rule will flag phrases like:

✗ "Let's touch base after the meeting"
✓ "Let's meet after the meeting"

✗ "This is a win-win situation"
✓ "This benefits everyone"

✗ "That project is low-hanging fruit"
✓ "That project is easily achievable"

The rule checks for numerous common corporate phrases, including:

  • "at the end of the day"
  • "think outside the box"
  • "get the ball rolling"
  • "ping me"
  • "it's on my radar"
  • "take this offline"

Each instance of these phrases will trigger an error, encouraging writers to replace them with more direct and clear alternatives.

Rule Source

This rule comes from: https://github.com/mesosphere/dcos-docs-site

Rule Definition

extends: existence
message: "'%s' is corporate speak."
ignorecase: true
level: error
tokens:
  - at the end of the day
  - back to the drawing board
  - hit the ground running
  - get the ball rolling
  - low-hanging fruit
  - thrown under the bus
  - think outside the box
  - let's touch base
  - get my manager's blessing
  - it's on my radar
  - ping me
  - i don't have the bandwidth
  - no brainer
  - par for the course
  - bang for your buck
  - synergy
  - move the goal post
  - apples to apples
  - win-win
  - circle back around
  - all hands on deck
  - take this offline
  - drill-down
  - elephant in the room
  - on my plate